You really see a website’s success via it’s total visitors. Websites that offer actual products for purchase require lots of visitors. And when a site has higher rankings in a search engine, that brings about more visitors. SEO can help direct more traffic to your site. Read on to learn just how to get more traffic on your site.
Even more important than search engine ranking is having great content on the site. A major factor of SEO is not only returning to your site, but spending lots of time on it. These small things can help boost your site rankings to the top.
Look at competitors’ sites’ source codes. This can show you how they use SEO on their site and which keywords they use. While you shouldn’t copy them all the way, it can inspire you to figure out new ways to do things.
Writing intelligent descriptions in your meta tags for every page of your website is very important. These tags are worth the time it takes, because they will offer a little summary of what the page entails, either on your site or in the search engine results. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. A good meta description can increase your visit count even if your position in the search engines hasn’t moved at all.
Include transcripts for any videos or audio included on your site. These transcripts will help search engines better place your website in relevant searches.
A site map which has your keywords included should be created. Site maps allow easy navigation through your site, letting users get where they’re going in one or two clicks. Search engines like Google consider the ease of access of your website in their algorithms so including a site map will have a positive effect on your ranking.
The Oahu SEO Expert has some great tips on this subject.
One way to boost your SEO is by integrating videos into your website. Also, be sure to include a video sitemap. Use videos for introducing yourself or to demonstrate products. Post them to your site with keyword-rich labels. Google Webmaster Tools will allow you to submit your URL. Then, post the videos on Metacafe, YouTube, Yahoo and various other video websites. You can then relax and watch the customers start pouring in.
The world of podcasts is also something you should consider. A podcast consists of informational content delivered in audio or video form, sometimes live, and they always should contain relevant information based on the topic of your show. Due to the ease of access to the podcasting world, this form of marketing is gaining a lot of traction with businesses who want to a new way to talk to their consumers. Search engines can pull up your podcasts based on descriptions of them.
As stated before, a website’s success is measured by its visitors. Retail websites need to have a steady stream of visitors and customers to succeed. Better rankings equal more visitors. SEO can make a huge difference. Using the tips in this piece can help you take advantage of SEO.