There are a few Firstly is the one seen most often; discounted prices for a certain timeframe. Now this can be a given holiday, such as Christmas or Black Friday sales , or simply 'next two weeks', but the result is the same. These offers are best suited to physical stores rather than online, as the aim is to get people into the store.

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In my experience, most businesses will use a combination of both of these approaches to fully take advantage of social media and the business upsides social can bring. Securing the social media skills necessary to deliver this strategy You probably noticed that we've just uncovered a significant obstacle for any business wanting to take advantage of social media Having the skills in your team to do all of the above is a big ask.

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