DIYTogether Beta Group members bullet-point their NAAS for the month ahead
Coordinated by Amy Cuevas Schroeder & Rebecca Jackson
Photos by Seth Kushner
Have you set a personal Big, Hairy, Audacious Goal for the year ahead?
Awesome. We’re eager to help you accomplish your #BHAG2012.
Next question: Are you ready to make your BHAG a reality, but feel overwhelmed about getting started? If you answered “yes,” good news—you’re a normal human.
As a tribe of creative entrepreneurs, we the DIYTogether Beta Group work together to accomplish our goals. We meet monthly to discuss our entrepreneurial projects, share resources and advice, and design systems to grow our respective businesses on a budget.
The latest installment of DIYTogether development is Next Attainable Action Steps (aka NAAS): An ambitious yet realistic to-do list of chewable, bite-size tasks to attain a personal Big, Hairy, Audacious Goal. We recommend that you set NAAS one month at a time. Once you accomplish a month’s worth of NAAS, you’ll devise the following month’s NAAS.
NAAS criteria:
1. Based on the amount of time and energy you have (not wish you had), set a month’s worth of clear and attainable steps toward accomplishing your BHAG. Once you accomplish your first set of NAAS, you’ll set NAAS for the next month.
2. Be specific about numbers and quantities whenever possible.
3. Edit yourself (or ask someone to help you). After writing your list of attainable next steps, briefly visualize yourself doing those tasks, and “calculate” the estimated hours to accomplish them. Add up the hours of all your NAAS. If the task hours exceed your available hours, trim the fat, and place the Non-Attainable Action Steps on your list for the following month.

Amy Cuevas Schroeder, The Collaborator
Currently working on: Being the CEO of DIY Business Association.
#BHAG2012: To become a leading philosopher and inventor of collaborative entrepreneurship.
NAAS Due February 5:
My first goal toward accomplishing my #BHAG2012 is to write about actualizing collaboration for a major publication. That said, I need to get my pitching booty in gear. Here’s how I plan to do that:
- Write a new bio and post it on diybusinessassociation.com/about. DONE!
- Research the best publications to pitch an article about collaboration to. DONE!
- Research leading philosophers and philosophies about collaboration.
- Think about the angle of the collaboration article and how it will stand out from the pack of published articles about collaboration. DONE!
- Take notes in Word docs. DONE!
Read more about my #BHAG2012 and NAAS here.
Golzar Selbe Naghshineh, The Activist

Currently working on: Producing Just the Tip, a documentary about men who identify as feminists.
#BHAG2012: Finish Just the Tip and get it into SXSW.
NAAS Due February 17:
- Rewrite proposal and budget.
- Meet grant deadlines.
- Revise pitch to use when contacting potential high net-worth donors.
- Prepare to release IndieGoGo fundraising campaign.
Amber J. Adams, The Gen Y Journalist
Currently working on: 77, the Gen Y–focused documentary about shifting attitudes to work in the wake of the recession. Also freelance writing for Essence.
BHAG2012: To promote Gen Y happiness in work and life, and become a thought leader for the unstoppable Generation Innovation movement. Also, I want to get published in Forbes and Fast Company and name 2013 the “Year of the Innovator.”
NAAS Due February 17:
- Launch Facebook group to increase traction and get people talking. DONE!
- Finish editing 77 sizzle reel.
- Establish 77 website.
- Reach out to as many Gen Y bloggers as possible to build relationships as well as awareness of 77 and Generation Innovation.
- Research four story ideas that I‘m interested in pitching to online and print publications in my field.

Douglas Calhoun, The Next Big Thing in Interior Design and Gay Culture
Currently working on: Determining how to best leverage capital to implement the Queer Interior project (subsequent to successful $15K Kickstarter fundraising campaign).
#BHAG2012: To become an established and trafficked queer brand.
NAAS Due February 17:
- Improve meetings with editorial team. Begin implementing project management tools like benchmarks to completion, delegating of tasks and goals achieved.
- Revisit business plan and update.
- Find one intern/collaborator for first and second issues of The Queer Interior. Using social media and job searching websites like urbaninterns, craigslist and idealist.
- Create content strategy.

Shaminder Dulai, The Nomadic Storyteller
Currently working on: Co-producing (with Amber J. Adams) 77, the Gen Y–focused documentary about shifting attitudes to work in the wake of the recession. I’m also increasing stream of freelance photography work and organizing nightly dozens of scribbles on scraps of paper.
#BHAG2012: To backpack around the world in 2012.
NAAS Due February 17:
- Finish editing “77” sizzle reel, launch website, build up Facebook groups for 77 and Generation Innovation, bring on board a web developer/news app designer, and create budget for final pitch for 77 fundraising.
- Negotiate potential photo workshop teaching opportunity for the summer.
- Get freelance work (photo journalism, editing, writing, helping with Kickstarter campaigns, web projects, social media, branding).
- Pitch fashion story to XXXXXX.
- Take more meeting with editors with new portfolio.
- Revamp and launch shaminderdulai.com with new portfolio and branding and blog more frequently.
- Find partners for VidScribe.
- Create new logo and biz cards.
- Return library books on time.
- Start swap site and snap dap web series.
- Take advantage of being in NYC and explore everything, including Staten Island.
Seth Kushner, The Photographer
Currently working on: A variety of freelance photography and passion projects. Co-creator of TripCity.net and author of two photo books—The Brooklynites and Leaping Tall Buildings.
BHAG2012: Figure out how to make passion projects pay in 2012.
NAAS Due February 17:
- Create new “prettier and cleaner” work, as suggested by agent, to get new freelance work, mainly lucrative advertising work.
- Fire old book agent (DONE!) and spend time researching other agents in order to find the “perfect” one.
- Finish formulating pitches for new photo book projects and show to trusted colleagues for feedback.
- Keep tinkering with various passion projects.

Frieda Klotz, The Irish Journalist Does New York
Currently working on: Freelance writing, a book project (about women in America) and improving work-life balance.
#BHAG2012: To write and publish a non-fiction book. I also want to hone my niche and get work featured in national U.S. print magazines.
NAAS Due February 17:
- Identify two magazines that I seriously want to freelance for and research pitching perimeters on mediabistro.com.
- Reach out to two new editors.
- Keep the editors I already know “warm”—meaning, contact the two editors whom I’ve worked for in the past, but not recently, and remind them of my existence by pitching them.
Lesley Ware, The Friendly Fashionista
Currently working on: Fashion blogging, designing own clothes, modeling and being a pre-teen fashion instructor.
#BHAG2012: Write and publish a fashion guide for pre-teen fashionistas.
NAAS Due February 17:
- Every day, draft content for the pre-teen fashion guide; produce outline and one sample chapter.
- Update and refresh thecreativecookie.net‘s look and feel, including a fashion instruction page.
- Compile notes from fashion instruction over past year.
- Research 4–5 publishers that produce similar material.

Niema Jordan, The MultiTasking Writer
Currently working on: Writer working on various projects including working as a freelance editor at Essence magazine.
#BHAG2012: To start a media company that incorporates content creation and curriculum development
NAAS Due February 17:
- Figure out how to put various skills (teaching, blogging, editing, etc.) under one “umbrella brand.”
- Undertake free workshops on business planning, business structure and rolling out business.
- Put examples of each element of her projects/curriculum up online so people can better understand the offering.
- Consider target audience.

Rebecca Jackson, The Former Banker-Turned-TBD
Currently working on: Freelance consulting opportunities (pro bono and hopefully paid), personal projects and trying to relax following leaving Wall Street job less than a month ago.
#BHAG2012: Undertake a journey of self-discovery to determine roadmap to get on the path to securing a dream job while simultaneously launching a business consultancy for creative entrepreneurs.
NAAS Due February 17:
- Secure paid freelance consulting work.
- Start contributing to DIYBA blog on business topics.
- Take a vacation.
- Learn how to slow down and relax!
- Book a class for something fun.

Colleen Ryan, The Get Sh** Done-er
Currently working on: Umpteen projects! Freelance video production, web design and managing four startups—all with the help of four home computers and a landline.
#BHAG2012: To contribute to getting at least one startup up and running in 2012 where they are in a financial position to operate and market themselves to becoming a profitable national brand within two to four years. [Editor’s Note: She’s well on her way, considering she’s working with four startups, including DIY Business Association.]
NAAS Due February 17:
- Launch first phase of diytogether.biz.
- Get thequeerinterior.com scheduled and budgeted. [Editor’s Note: Colleen Ryan works closely with Douglas Calhoun to develop The Queer Interior.]
- Work on personal website.
“L,” The Incognito Artist
Currently working on: Representational artist completing work for next show. Also working on two entrepreneurial ventures: business management model for artists and artist book project (minimum-value collection of images that could be traded in a secondary market).
#BHAG2012: Complete body of work for next solo exhibition, find a great business manager and create a model for other artists. Create limited-edition artist book prototype.
NAAS Due February 17:
- Finish two paintings.
- Flesh out wishlist of business-manager capabilities (e.g., someone with business and art-world experience) as well as salary/revenue split.
- Follow up with business-manager leads and other art-world contacts.
- Meet with book designer to assess potential for limited-edition book.
- Research whether anyone else in the art world is undertaking a similar project.
Tamara Warren, The First Lady of Automobile Journalism
Currently working on: Freelance writing for various magazines and sites covering cars, culture and more.
BHAG2012: To finish my book. Easy to say, tough to write.
NAAS Due February 17:
- Continue to write every day for 2–3 hours (by hand!).
- Read works by admired authors for guidance on structure and general inspiration.
- Continue to keep cutting things that are not working from all aspects of life.
- Take definitive time for myself.
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Are you a creative entrepreneur?
We’d love to connect with you. Share your #BHAG2012 below in comments, and join us on February 2 at 8 p.m. EST for #diychat, the least intimidating Twitter chat for entrepreneurs everywhere.
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Read more about DIYTogether Beta Group
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