Billboard marketing, or sign spinners is what we come across at almost any hour of the day just about everywhere we go. Designed to catch the attention of potential clients, these signs often intrigue them to visit your business, whether it’s a store, a website, an event or even a seasonal promotion you want people to see. Here are reasons why using a sign spinner for your business is an ever-successful idea of marketing.
No matter what’s the message a sign delivers, this genre of marketing follows a different approach in terms of communication, presentation and physical aspects to cater to the needs of different audience, or even each customer.
They Create Urgency
According to studies, sign walkers make a mark in scenarios where most other traditional modes of advertisement may fail. Actually, they target the impulse buyer, who is ready to purchase at the moment, but just doesn’t realize it until a sign spinner creates certain urgency which the buyer needs. Also, such ads aim at prospective customers already visiting your area of business or passing by that region.
Target People Already Away From Their Home
Most forms of marketing, including Television commercials, mails or brochures tend to target people sitting at home, thereby requiring them to actually leave their place in order to to visit a business. On the other hand, sign spinners target crowd that’s already traveling away from home, which in itself meets half the goal.
Sign spinners use movement to catch the eyes of people in a fashion that a stationary advertisement cannot. That’s why huge businesses have realized the benefits of opting for motion in their outdoor advertising as well as point of purchase displays. Sign spinners are at times, often assisted by store decor that may include huge signs placed in the immediate area quite strategically to increase the exposure. Arrow signs also work wonders in directing people to your location.
Last but not the least, affordability works as an important factor that makes sign spinning very efficient for promoting your brand. While most ideas of advertising, including flyers, newspapers or television ads cost a huge deal, these signs on the other hand, cost a whopping 80% less than that of an average TV commercial. And, making a business big calls for promotions and investments in advertising, which makes sign spinning a preferred choice that can work in close interactions with the masses.