Do you want to set an awesome, life-changing goal for 2012?

Why not make your goal Big, Hairy and Audacious?

That’s what BHAGs are all about, and you’re invited to join a community of creative entrepreneurs everywhere to help you realize and achieve your goal.

What’s a BHAG?

The term Big Hairy Audacious Goal (“BHAG“) was proposed by Jim Collins and Jerry Porras in their 1994 book Built to Last: Successful Habits of Visionary Companies.

“A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so that you and other team players know when they’ve achieved the goal.”—Collins and Porras

Although the BHAG was invented for large organizations, the DIY Business Association is taking a new approach—the BHAG for entrepreneurs, startups and individuals who want take a project to the next level.

After all, we’re living in the Entrepreneurial Age.

Examples of large organizations’ BHAGs:

Twitter: To become “the pulse of the planet.”

Amazon: Every book, ever printed, in any language, all available in less than 60 seconds. Also: Earth’s most customer centric company.

Disney: Build Disneyland—and build it to our image, not industry standards. To be the best company in the world for all fields of family entertainment.

Google: Organize the world’s information and make it universally accessible and useful.

Microsoft: “A computer on every desk and in every home.”

Benefits of Creating a #BHAG2012

• You get an entire year to work on achieving your #BHAG2012.

• You’re the boss of your #BHAG2012.

• Creating a BHAG costs zero dollars. The only things you’ll spend are time and energy.

 Get Help with Your #BHAG2012

On first Thursdays of the month, from 8–9 p.m. Eastern Time, the DIY Business Association hosts #diychat, a Twitter chat for entrepreneurs everywhere.

To help you achieve your Big, Hairy, Audacious Goal, #diychat features entrepreneurial themes each month, such as collaboration, increasing business and developing strategies. #diychat also hosts special guests hosts who are leaders in business, entrepreneurship, social media, marketing and more.

You’re Invited to Participate in These Upcoming #diychats on Twitter

• Thursday, March 1, 2012, 8–9 p.m. EST

• Thursday, April 5, 2012, 8–9 p.m. EST

Are you new to Twitter chats? No problem. Read Twitter chat tips here: “How to participate in a Twitter chat”.

Who’s Leading #BHAG2012?

DIY Business Association is a new organization that empowers and connects creative entrepreneurs—because it takes a community to do it yourself.

The DIYBA is developing a movement, economy and website called DIYTogether, which connects people to create collaborative communities and build sustainable, profitable work opportunities. The new site, diytogether.biz, will launch in 2012.

—

Read more about #BHAG2012

“Move your #BHAG2012 forward: Set Next Attainable Action Steps” (January 12, 2011)