Smarter Upstarter

Amy Cuevas Schroeder takes a reporter’s approach to business—especially when studying the needs of creative entrepreneurs.

Amy got her entrepreneurial start in the mid-’90s when she founded Venus Zine, the magazine for women in music and DIY culture, in her Michigan State University dorm room at age 19. After about a decade of growing the publication from a cut-and-paste fanzine into an internationally circulated magazine with a starting budget of zero, she sold Venus and moved from Chicago to New York.

For her first year and a half in New York, Amy worked two full-time jobs for inkpop.com and Girl Scouts of the USA (focusing on developing the Imagine Engineering project). She saved a year’s salary in order to fund the startup costs of the DIY Business Association.

Amy speaks and writes about the Age of the Artist as Entrepreneur, Branding as Storytelling, empowering entrepreneurs, and has written for NYLON, Time OutNew York Observer’s Playground and others.

Her #BHAG2012 is to become a leader in collaborative entrepreneurship.

@diybusiness @amyschroeder  | email: amy [at] diybusinessassociation.com

Generation Y Not Start a Revolution?

By Amy Cuevas Schroeder

October 11, 2011

Everything I learned in Journalism School doubles for running a DIY business (Part 2: all about visuals)

By Amy Cuevas Schroeder

September 27, 2011

Everything I learned in Journalism School doubles for running a DIY business (Part 2: all about visuals)

By Amy Cuevas Schroeder

September 13, 2011

Don’t Let the Bad Kind of Anger Kill Your Ideas 

By Amy Cuevas Schroeder

August 31, 2011

I’m rooting for you, Generation Awesome! (#GenAuce)

By Amy Cuevas Schroeder

August 18, 2011

Who’s making stuff happen in entrepreneurship?

By Amy Cuevas Schroeder

August 2, 2011

Help build the collaborative economy

If we can collectively nail the best way for our ideas to have sex, we’ll procreate the DIYT (Do-It-Yourself-Together) movement

By Amy Cuevas Schroeder

July 19, 2011

One down, so many to go

By Amy Cuevas Schroeder

July 1, 2011

How to get people to give a damn 

By Amy Cuevas Schroeder

June 6, 2011

How to be your best business self

By Amy Cuevas Schroeder

May 16, 2011

How to come up with a big idea that will jumpstart a company or dream job

By Amy Cuevas Schroeder

May 2, 2011

How to be blissfully naïve 

By Amy Cuevas Schroeder

April 18, 2011

Trackbacks and Pingbacks

  1. I’m rooting for you, Generation Awesome! | DIY Business Association - February 23, 2012

    [...] 18 Aug The Smarter Upstarter by Amy Cuevas Schroeder [...]

  2. Who’s making stuff happen in entrepreneurship? | DIY Business Association - February 23, 2012

    [...] The Smarter Upstarter by Amy Cuevas Schroeder [...]

  3. Help build the collaborative economy | DIY Business Association - February 23, 2012

    [...] The Smarter Upstarter by Amy Cuevas Schroeder How to create a collaborative economy has been tapping at my brain for a while, but I haven’t cracked the code. I need your collaborative juices to figure it out. Gotta start somewhere: This photo was taken at the first Brooklyn DIY Business Association Conference on June 26, 2011. Photo by Eleanor Templeton [...]

  4. How to get people to give a damn | DIY Business Association - February 23, 2012

    [...] The Smarter Upstarter by Amy Cuevas Schroeder [...]

  5. How to be your best business self | DIY Business Association - February 23, 2012

    [...] The Smarter Upstarter by Amy Cuevas Schroeder [...]

  6. How to come up with a big idea that will jumpstart a company or dream job | DIY Business Association - February 23, 2012

    [...] 2 May The Smarter Upstarter by Amy Cuevas Schroeder [...]

  7. How to be blissfully naïve | DIY Business Association - February 23, 2012

    [...] The Smarter Upstarter by Amy Cuevas Schroeder [...]

  8. DIY Biz Events | Ace Department - February 28, 2012

    [...] in Brooklyn. It was a day-long event with informative panels of local entrepreneurs organized by Amy Cuevas Schroeder, founder of the DIY Business [...]

  9. Creative Mornings to join DIY Together Speed Connecting NYC | DIY Business Association - March 14, 2012

    [...] By Amy Cuevas Schroeder [...]

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