Imagine getting an entire neighborhood buying all your product stock. That could happen with the help of the new every door direct mail service. This kind of mail service lets you send out advertising campaigns to the entire neighborhood for mere cents per mail piece. The cost is very low, and the returns are very high.
Using direct mail for advertising is an effective way to capture the customers’ interest and let them know about the new products or services you have. It’s a way to connect directly with your customers and potential customers without being too invasive like some ads on TV, print, and on the Internet.
Why Every Door Direct Mail?
Your target demographic or audience is likely to live in the same neighborhood for many different reasons. One of the most common reasons is because each person sees a lot of similarities between himself and the rest of the people in the neighborhood. Everyone who lives there could be first time homeowners, or couples with children the same age as their child. Their neighbor may be the same age as them, or have the same social background.
These similarities could mean that your target audience may be the entire neighborhood, and not just one person in the area. Sending your marketing campaign to every door in the neighborhood is a way for you to reach many different people with similar interests.
Another reason to use direct door email is a wider reach for a small price. Since the delivery team will not be delivering to many different locations, the cost is definitely lower. You get to reach out to a lot of people for just a few cents per mail.
Giving the same information to a large number of people in the same location also invites discussion about your ad or your product. Whenever people of the same location start congregating or meeting each other at the supermarket and other common areas, they may start talking about the ad that they received in the mail. Anyone who has used your product or service can provide his testimony of its effectiveness. Once the discussion starts rolling, people will become more curious about your product and hopefully, would want to try it out themselves.
Cons of Every Door Direct Mail
When you cast a big net as in the case of every door direct mail, you also expose yourself to the chance of reaching customers who will not like your service or product. This can be a small number of people, or a large number. It will depend largely on how you choose your target market. Make sure to choose wisely so you dont send mail to customers who are least likely to buy.
Every door direct mail is a cost-effective way to reach more people and tap potential customers. The similarities in location can indicate a similarity in background and interests. This widens your audience even more. Try every door direct mail and save big bucks on advertising costs.