Kristina Drury: Concept creator sparking community change

This Brooklyn DIYBA Conference 2011 attendee started a business to help social-sector leaders implement inventive design strategies

Age: 29 • Lives in: Brooklyn, New York

Company name: TYTHEdesign (http://www.tythe-design.com)

Tagline: Using design-based approaches to support the goals and needs of agencies in the social sector

Company age: one year

About TYTHEdesign: From non-profits to social venture to community agencies, TYTHEdesign applies design-based approaches that support the communication and organizational needs of groups looking to have a positive social impact.

A majority of projects require that the TYTHEdesign team be inside the organization, so most clients are located in the New York area. In the future they hope to expand outside New York, and into other countries. Clients include TEDxBrooklyn, Crop to Cup, and Sustainable South Bronx.

TYTHEdesign worked with Crop to Cup to develop collateral that is complementary to the mission of the sustainable coffee distribution company.

TYTHEdesign’s ideal customer: Non-profit organizations, NGOs, social-venture agencies, and community groups

Kristina Drury wants to learn more about: Social-media strategy, marketing, business-plan development, financial planning, sales, and office space

During the Brooklyn DIY Business Association Conference, Kristina Drury wants to meet: Artisans and Crafters and Support Professionals/Investors. —Lesley Ware

TYTHEdesign provided spatial organization and the design of a folding serving table to reduce backups at the service window of a mobile soup kitchen (RV) operating in Brooklyn.

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Want to talk shop with Kristina Drury? Connect with her on the DIY Business Association Facebook page.

Follow TYTHE Design on Twitter

Read about fellow BKDIYBA Conference attendee “Vané Broussard: Interior designer by day, bridal blogger by night”