Founders of Mediabistro, Kollabora, and YPulse to speak at CREATIVITY IS GOOD BUSINESS on December 4

10 Oct

December 4, 2012, 7–9 p.m.
Wix Lounge (10 W. 18th Street, 2nd Floor, New York, NY)
View photos from Creativity is Good Business here.

Designed for creative professionals of all kinds, Creativity is Good Business brings together visionaries and entrepreneurial thinkers who want to scale their companies or turn their skills into thriving businesses.

The event features three groundbreaking entrepreneurs—mediabistro Founder Laurel Touby, Kollabora and BurdaStyle Founder Nora Abousteit, and YPulse Founder Anastasia Goodstein.

The business-card table at the DIY Business Association Conference in June 2011. {Photo by Laura Leebove of}

The speakers will share their startup-to-success stories and will answer questions from the audience. After the presentations, the DIY Business Association will host a meet-and-greet connecting opportunity for our growing community of talented DIY businesses, up-and-coming startups and creatives ranging from journalists to Etsy sellers. We encourage you to bring your business cards—we’ll have a table set up for distribution.

Our events are known for attracting an inspiring, welcoming, collaborative group of New York’s leading bloggers, editors, developers, social entrepreneurs and artists—and we’d love to meet you.

Drinks will be served, and the DIY Business Association will distribute swag bags filled with cool stuff from our awesome sponsors: ShutterstockBehanceMailChimpWix Lounge and Kollabora.

About the speakers:

Nora Abousteit

Founder, Kollabora and BurdaStyle

Nora Abousteit is a “rare leader who can pull together technology, publishing, and fashion, and inspire people.”
—Fast Company

Nora recently founded, an online platform with fashion-forward DIY projects in jewelry, knitting and sewing. At Kollabora you can find inspiration, skills and shop supplies for making something awesome.

With a love for interaction and innovative technology, before starting Kollabora, Nora reinvented an old sewing magazine into the DIY fashion community, with over 800,000 members now an icon in the sewing community.

Nora began her career at German power-publisher Hubert Burda Media and is part of the founding team of the DLD (Digital Life Design) conference.

She is a published author and has been invited to share her experience at Picnic, FOO (Friends of O’Reilly Media), Parsons School of Design, Stream, the World Economic Forum Media Summit, and NY Forum.

Her work has appeared in The New York Times, Wired, BusinessWeek, Women’s Wear Daily, and Fast Company and has been elected to the board of the Craft and Hobby Association. @noraa

Laurel Touby (right) with Biltboard team

Laurel Touby

Founder, Mediabistro

Startup Investor and Advisor

Laurel Touby is the founder of, a website that has revolutionized the way people in the media industry do business, connect and communicate. Before, MySpace, Facebook or HuffingtonPost, there was mediabistro, a site devoted to community building, social networking and career improvement for the millions of professionals working in journalism, publishing, advertising, marketing, design and other media-related specialties.

Laurel graduated from Smith College with a degree in economics and soon after landed her first job at a large New York City ad agency. She then went on to a successful career as a business writer and editor, working at a range of magazines and newspapers (both full time and freelance), from New York to Business Week to the now-defunct Working Woman.

In 1994, Laurel and another freelancer decided to host a cocktail party in order to meet new people. Thus began a series of “media salons,” which ultimately led to the founding of Mediabistro. The original gatherings started out small. Once a month, a dozen or so writers and editors met up at a local bar.

By 1996, Laurel’s guest list numbered in the thousands. That year, she took the party online by launching a web site with a gossipy bulletin board, insider job listings and user-generated event listing pages. She wrote a business plan and successfully closed a $1 million round of funding in March 2000, from Bill Ackman (Pershing Square, then Gotham Partners) and Marty Peretz ( New Republic).

During her time as CEO, she pulled the company through two recessions, pivoted, managed growth with minimal resources, developed audience online via social marketing and created new, money-making product lines. More than 2 million media professionals worldwide have registered on the site. Users subscribe to mediabistro’s many services, which include educational seminars, conferences, events, forums, and industry-specific blogs, such as the popular TVNewser. This database of media people, was built contact-by-contact from zero to millions strictly via word of mouth.

Following the sale of the company for $23 million to Jupitermedia (now known as WebMediaBrands), Laurel began advising small seed-stage startups and doing some investing. Her investments include, Fashion GPS and Appboy. She left in June 2011 and continues touching the entrepreneurial community in various ways, including via a monthly co-hosted Cereal Entrepreneurs breakfast, ongoing startup advising and as a TechStars mentor. Until April 2012, she hosted “Secrets of Successful Startups” on CBS Interactive; past episodes can be found at

Married to writer and Bitch Magnet rocker Jon Fine, Laurel serves on the Media & Marketing Task Force of the Cooper-Hewitt National Design Museum. The Manhattan Chamber of Commerce honored Laurel with the “Entrepreneur of the Year Award” in 2007, and Smith College awarded her The Smith College Medal in 2010.

Read “Laurel Touby’s Advice for Growing a Small Business” here. 

Anastasia Goodstein

Founder, YPulse

Expert on Generation Y

Anastasia Goodstein has helped launch youth-oriented web and television properties for brands like Oxygen and AOL before founding the influential youth marketing site, the leading authority on youth, in 2004.

Goodstein has written for a number of publications about Generation Y, including Huffington Post and BusinessWeek, and Forbes magazine ranked YPulse a Best of the Web blog. Anastasia’s last position before Ypulse was at Current TV, a television network started in part by Al Gore, as a director of the Online Studio group.

Anastasia most recently led the product development and marketing for the Inspire USA Foundation’s primary service,, a digital space where teens and young adults can improve their understanding of mental-health issues, develop resilience, build their coping skills and increase help-seeking behavior.

Anastasia was one of the first graduates of the Medill School of Journalism’s new media program at Northwestern University, where she earned an MSJ in 1999. Her first book, Totally Wired: What Teens & Tweens Are Really Doing Online, about teens and technology, was published by St. Martin’s Press in 2007.

We love our awesome sponsors:


Located steps from Union Square, Wix Lounge is a completely free co-working and event space for creative professionals. Grab your laptop, pop into the Lounge and enjoy a productive workday, great networking opportunities and amazing events. Active since 2010, the Wix Lounge is run by, a free website publishing platform providing user friendly tools for building beautiful, easy-to-make desktop, mobile, and Facebook sites. The Wix Lounge provides free support to users, giving them help and advice for making the ideal website. To learn more about the Wix Lounge, please visit

Some of swag you’ll find in our swag bags at Creativity is Good Business


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