Brooklyn DIY Business Association Conference 2011

5 May

Are you a photographer, writer, editor, designer, artist, musician, promoter, crafter, or Etsy seller who wants to grow your business or get more work?

Awesome. You’re invited to the Brooklyn DIY Business Association Conference on June 26 at the DUMBO Loft and Etsy Labs.

Are you a Web developer, SEO specialist, recording engineer, filmmaker, videographer, attorney, consultant, nonprofit guru, or supporter of the creative community? Or maybe you’re thinking about starting a new business or collaborating with others to grow your current company?

We want you, too.

For the first Brooklyn DIY Business Association Conference, we’re bringing together the independent music industry, freelance communicators, innovators of art and craft, Internet and tech gurus, and business and service providers for a day of inspiration, information, empowerment, and networking.

Conference attendees will attend four action-packed panels and—based on the information you provide in a goal-based registration survey—will engage in an affinity group and a DIYT (Do-It-Yourself-Together) incubator group.

A full-day pass is $125 per person and includes breakfast, lunch, and evening cocktails.

Music-industry folks are welcome to participate in the full day’s events or in an “edited experience” for $47. The Music-Industry Program includes “The New Music Industry” panel (3:05–4 p.m.), participation in a music-industry incubator group (4:15–5:05 p.m.), and the evening cocktail reception (where you’ll learn who wins the $1,000 “Best Idea” grant, which you are invited to participate in.)


10:45–11:15 a.m.

Check-in (DUMBO Loft, 155 Water Street, Brooklyn)
With Brooklyn Roasting Company coffee and Ovenly pastries

11:15–11:30 a.m.

Creating a New Way of Work: How to Embrace, Empower, and Maximize Your Creativity (DUMBO Loft)
MARCOS SALAZAR, Co-Founder of Be Social Change, Owner of, author of the Turbulent Twenties Survival Guide, Leadership Researcher at Girl Scouts of the USA
JESSICA H. LAWRENCE, Managing Director at New York Tech Meetup

11:30–11:40 a.m.

Independent People, Collective Good

ALTHEA ERICKSON, Advocacy and Policy Director, Freelancers Union

11:45 a.m.–12:35 p.m.

Increase Your Income: How to Get Paid What You’re Worth, How to Tap into Funds that You Don’t Even Know Exist, and Practical Ways to Earn Extra Income (DUMBO Loft)


DEAN HASPIEL, Illustrator for HBO’s Bored To Death, creator of Billy Dogma, Street Code, and ACT-I-VATE for web comics

• AMBER RAE, Chief Evangelist of Seth Godin’s Domino Project, creator of and The Passion Experiment
JOSH FISCHER, Editorial Director for, a creative competition to discover big ideas and bright stars in social innovation
• Moderator: MAURICIO GARCIA, Fellowship Program Manager at The Financial Clinic and DIY Business Association Advisory Board Member

12:45–1:45 p.m.

Lunch with Affinity Groups

Meet and network with people whose experiences, careers, and goals are similar to yours.

2–2:50 p.m.
Attendees will attend one of the following two panels:

Gurus of Communication and Content (DUMBO Loft)

ANDREW WAGNER, ReadyMade Editor-in-Chief

GRACE BONNEYDesign*Sponge Founder and Editor-in-Chief

JUSTIN BILICKI, Locher Award–winning cartoonist and Associate Creative Director for BBDO

JESSICA DELFINO, Controversial performer, writer, and comedian with a book coming down the pipeline

SETH KUSHNER, Photographer and author of The Brooklynites

CAROLINE SUH, Director of Frontrunners and showrunner of Iconoclasts

• Moderator: SHAINA FEINBERG, This American Life contributor, audio producer, writer, and collaborator with comedian Dave Hill

With their writing, photography, cartoons, films, comedy, and an epic Craigslist dating success story, each of these panelists earns a living by sharing her or his view of the world. These self-made success stories will share examples of how they’ve managed to evolve, roll with the punches, and thrive in an ever-changing world of communication and content.


The Art and Craft of Commerce (Etsy Labs)
SUSAN GREGG KOGER, Chief Creative Officer
LAURYN BALLESTEROS, Vice President of Strategic Partnerships for The Domino Project (powered by Amazon; founded by Seth Godin)
DANIELLE MAVEAL, Etsy Education Coordinator

• Moderator: JAMIE MURPHEYThings People Make

Let us take a wild guess: If you’re like many other crafters, designers, vintage experts, artists, visual gurus, or curators, you know trends, beautiful things, aesthetic excellence, and your industry like the back of your hand. But perhaps you’re not exactly the world’s best salesperson. Luckily, when it comes to selling your wares online, at craft fairs, and in stores, the quality of the products and presentation should speak for themselves. …But, then again, the most successful artisans and crafters always have tricks and tips up their sleeves. When it comes to standing out in a pack—and making profits—these panelists really know what they’re talking about.

3:05–4 p.m.

The New Music Industry (DUMBO Loft, 155 Water Street, Brooklyn)

• LUKE RATHBORNE, 23-year-old Brooklyn musician who has toured with the Strokes, Devendra Banhart, and Noah and the Whale

• TODD P., “Godfather of Brooklyn’s DIY music scene,” organizer and promoter of underground DIY and indie rock shows and parties

MOLLY NEUMAN, Senior Director of Label Relations for eMusic; Owner, Simple Social Graces Discos and Kitchen, and former drummer of Bratmobile

• JENN PELLY, Altered Zones writer, DJ, and the conference’s youngest panelist

GREGORY JACKSON, Touring and session bassist for various artists, including Amy Winehouse, Jay-Z, Burning Spear, and Erykah Badu

GRANT NEERINGS, Chief Technology Officer, DIY Media

• Moderator: EVIE NAGY, Managing Editor of


DIY Content Strategy (Etsy Labs)
MARY S. BUTLER, Senior Content Strategist for Razorfish
RYAN J. DAVIS, Huffington Post blogger, political pundit on The Hill, Social Media Director for Blue State Digital

B., Creator of STFU, Parents

• Moderator: DIXIE LAITE, Senior Editorial Director for MTV Networks’ TeenNick

You’ve created your Twitter profile, set up a Facebook page, and launched your website. Now how do you go about creating a cross-channel content strategy? Even if you can’t afford to hire a dedicated content strategist, copywriter, and a social-media specialist, the panelists will provide examples of ways that small businesses and freelancers can start integrating content strategy into their digital strategy.

4:15–5:05 p.m.

Incubator Groups (DUMBO Loft and Etsy Labs)
Based on attendees’ registration surveys, the DIY Business Association will create special-interest groups to help freelancers and small-business owners grow their businesses and create new opportunities.

5:15–6:30 p.m.

Open-Bar Reception and Announcement of the Winner of the Splashlife Best Idea $1,000 Grant. Beer will be lovingly provided by Brooklyn Brewery.


Creating a New Way of Work: How to Embrace, Empower, and Maximize Your Creativity

In typical Millennial fashion, MARCOS SALAZAR is a renaissance worker who wears many hats. By day, Salazar is a leadership researcher and technology integrator for Girl Scouts of the USA. By night he is the co-founder, curator of BeSocialChange Digest NYC, owner of the New York City clothing business, author of two books, a speaker on the psychology of life after college, Gen Y, and Millennial topics, and an elected official in the state of New York. Salazar is working on a new book about the psychology of social entrepreneurship and Millennials.

JESSICA H. LAWRENCE, Managing Director at New York Tech Meetup, is a columnist, blogger, nonprofit leader, Seth Godin MBA recipient, Regret Me Not Creator, ROWE warrior, and event curator. She is an expert on co-working spaces and the future of the self-employed economy.

Increase Your Income: How to Get Paid What You’re Worth, How to Tap into Funds that You Don’t Even Know Exist, and Practical Ways to Earn Extra Income


• Emmy award-winning artist DEAN HASPIEL is a native New Yorker who created the Eisner Award nominated Billy Dogma,the semi-autobiographical Street Code, and helped pioneer personal webcomics with the invention of ACT-I-VATE. Haspiel has drawn many great superhero and semi-autobiographical comic books published by Marvel, DC/Vertigo, Dark Horse, Image, Scholastic, Toon Books, Top Shelf, and theNew York Times, including collaborations with Harvey Pekar, Jonathan Ames, and Inverna Lockpez, and illustrates for HBO’sBored To Death.

AMBER RAE is a starter of meaningful things who lives for inspiring people to chase what makes them feel alive. She accidentally started a ‘Passion Experiment’ business in April 2011 when she decided to turn her love for challenging people to get outside their comfort zone into a four-week program. When she’s not helping people get unstuck, Rae is the chief evangelist of Seth Godin’s Domino Project, a new publishing venture powered by Amazon. She also created, a site that curates weekly stories of change-makers and culture-shapers who take initiative and trust their gut to create revolutions in their work. Last year, Amber turned insomnia into a social movement when she co-founded late-night coworking group NY Nightowls, which is active in 14 countries and 30 cities. Rae has appeared in the New York Times, ABC World News, Forbes, on the BBC, and at TEDxCMU, where she spoke about the art of being unreasonable and how to astray from traditional cultural expectations.

• As the Editorial Director for Yoxi (pronounced “yo-see”), JOSHUA FISCHER specializes in storytelling, content strategy, and idea and concept development. Yoxi is a creative competition to discover big ideas and bright stars to solve social problems; the winning team scores start-up funds, mentorship, and connections to put their idea to action. Fischer first got a taste for social innovation at the global digital agency Razorfish where he helped create two pro-bono projects for TED, the “nonprofit devoted to Ideas Worth Spreading.” His work for the rebrand of the Razorfish company site was featured on the cover of Communication Artsmagazine and received a 2009 HOW Interactive Design Award. Having served as a Senior Writer for a variety of leading creative agencies, Fischer has crafted digital experiences and ideas for Microsoft, Hulu, and Universal Music, among many others. He has also acted as a Senior Writing consultant at 19 Entertainment, the company known for creating American Idol. Fischer has a master’s in journalism from NYU’s Cultural Reporting and Criticism program, and his music and cultural writing has appeared in publications such as Salon, Nylon, and Zink.

Moderator: MAURICIO GARCIA is the Fellowship Program Manager at The Financial Clinic, an organization focused on building the financial security of working poor families and individuals. A native Detroiter and corporate convert, he has been involved in the New York nonprofit community for more than five years, providing program development, grants administration, and financial-management services for the likes of Business Outreach Center NetworkLISC, and The Financial Clinic.

Gurus of Communication and Content

ANDREW WAGNER is the editor-in-chief of ReadyMade magazine. Prior to coming to ReadyMade, he was the editor-in-chief of American Craft magazine. Wagner was also the executive editor and founding managing editor of Dwell magazine, where he helped push the boundaries of architecture and design journalism, garnering the publication the American Society of Magazine Editors (ASME) General Excellence Award in 2005. In 1997, Wagner founded LIMN, the unorthodox design and arts magazine published by the equally unorthodox furniture and design company of the same name, and served as its editor-in-chief until 2000.Wagner was also the founding editor of Dodge City Journal, a magazine dedicated to documenting life in America’s under-explored cities. In addition to his work at ReadyMade,Wagner is a consulting editor at Places magazine and has been a guest lecturer at University of California Berkeley, Southern California Institute of Architecture, California College of the Arts and Columbia University. His writing has been published in, amongst others, Azure, Blueprint, Breathe, Loud Paper, Vanity Fair, The San Francisco Chronicle and Travel and Leisure. Wagner also is a member of the DIY Business Association Board of Advisers.


GRACE BONNEY founded Design*Sponge, the daily blog dedicated to design, in 2004. In 2007, Bonney founded the Design*Sponge Scholarship and the Biz Ladies series to support design students and women running their own design-based businesses. In fall 2011, Bonney will publish her first book, Design*Sponge at Home (Artisan Books), a 400-page guide to homes, do-it-yourself projects, furniture makeovers, and floral design. Follow Grace Bonney on Twitter: @designsponge

• JUSTIN BILICKI is the 2000 winner of the prestigious Locher Award, and his cartoons have appeared on the cover of Congressional Quarterly and inside The Los Angeles Times,amNewYork, Metro, New York Press, San Francisco Examiner, Cincinnati Enquirer,New York Press, and hundreds of other publications you’ve never heard of. In addition to editorial, he has illustrated advertisements for Citibank, Absolut Vodka, Snapple, DSW, TBS, and Toyota. He also teaches summer journalism workshop on editorial cartooning at Michigan State University.

• JESSICA DELFINO is a controversial singer, songwriter, and comedian. She has been featured in many publications, including the New York Times, Time Out New York, The New York Daily News, New York Magazine, JANE Magazine,and The Guardian. She has won numerous awards, including beating out Flight of the Conchords to win a Best Musical Comedy Act ECNY award, and a Village Voice “Best of” Award, in which the Village Voice declared her to be “fall-off-your-chair hilarious,” as well as the Arlene’s Grocery “Gong Show,” which later became The Gong Show with Dave Attell on Comedy Central. She has appeared on Good Morning America as a finalist in a national comedy competition, on The Russell Brand Radio Show, Red Eye With Greg Gutfeld, and more. Coincidentally, she’s been publicly denounced by the U.S. Catholic League for some of her viral videos, alongside other performers, such as Bill Maher, Marilyn Manson, and Sarah Silverman. You can find Delfino playing the guitar, the ukulele, and sometimes, the rape whistle, regularly around New York. On July 8, she will perform in the Funny Girls on Film Festival in SoHo. For more info, visit Follow Delfino on Twitter.

CAROLINE SUH is a New York–based documentary director-producer. Her first independent feature film, Frontrunners, was released theatrically in 2008 by Oscilloscope Productions (with a premiere at the New YorkerFestival and Film Forum), aired on the Sundance Channel in fall 2010, and was featured in the New York Times, the Los Angeles Times, Entertainment Weekly, and Newsweek. She also has produced numerous films and television documentaries for the History Channel (10 Days That Changed America: Antietam), Trio (Final Cut: The Making and Unmaking of Heaven’s Gate), A&E, and PBS. Most recently, she was the series producer for Sundance Channel’s Iconoclasts, for which she has produced six episodes, overseeing the fifth anniversary season.

Photographer SETH KUSHNER has been freelancing since graduating from School of Visual Arts, and his work has appeared in the New York Times Magazine, Time, Newsweek, Businessweek, L’Uomo Vogue,the New Yorker, and others. Kushner was chosen by Photo District News magazine as one of its “30 under 30” and is twice-winner of their Photo Annual Competition. Kushner’s first book, The Brooklynites, published by powerHouse Books in 2007, was considered a “terrific coffee-table book” by the New York Times. Kushner is working on his Web series CulturePOP Photocomix, mixing his photography with a comic book-type format on, and on his next book, Leaping Tall Buildings: The History of American Comic Books.

Moderator: SHAINA FEINBERG is a jack-of-all-trades. She has contributed to This American Life, collaborates with comedian Dave Hill, has worked as an editor for various people and publications including The New York Observer, produces audio for museums, nonprofits and more, and is the creator of hypercrafting.

The Art and Craft of Commerce

• SUSAN GREGG KOGER is the Chief Creative Officer and Co-Founder of ModCloth (, the online retailer selling independent designer fashion and decor with a highly engaged following of millions of female shoppers. Gregg Koger started ModCloth when she was just 17, taking her love of thrifting to start an online business. ModCloth was operated out of dorm rooms and basements for four years, and after graduating from Carnegie Mellon University in 2006, Gregg Koger and husband/co-founder Eric Koger decided to expand by selling vintage-inspired clothing from talented indie designers around the world. Today ModCloth has grown into a thriving business of more than 230 employees, and the company has since gained attention for its dedication to customer engagement on the site, as well as for being a vanguard in the social-media sphere. Their goal is to democratize fashion and build a social-shopping community that empowers both indie designers and customers. Koger was recognized by Inc. magazine as the “#2 Top Entrepreneur under 30” and named to BusinessWeek’s 2010 list of the “Best Young Tech Entrepreneurs.” Koger is living her dream, and now she has made it her mission to build a community that allows her customers to do the same.

• DANIELLE MAVEAL, Etsy’s Education Coordinator, works to help artists, crafters, and makers earn a creative living selling their work. She shares tips on Etsy’s blog, in Etsy Success (a biweekly newsletter), and hosts live workshops through Etsy’s online classrooms. Maveal started making and selling her etched jewelry on Etsy in 2007 and has sold more than 1,000 unique pieces. Since then she’s been featured in magazines and shopping blogs, and her work has been carried by more than 50 galleries and boutiques worldwide. Her focus is to encourage, motivate, and educate crafters running their own small, independent businesses.

• LAURYN BALLESTEROS is a partnership and special-sales ninja and works as the head of sales for Seth Godin’s The Domino Project, working with cutting-edge companies to help them use books as an effective marketing tool. You can find more of Ballesteros here and here. She started her first company almost two years ago in real estate where she had the chance to work with gurus Paul Esajian and Than Merrill from Flip This House in San Diego.

The New Music Industry

• MOLLY NEUMAN began her career in music as a founding member of feminist punk band Bratmobile and continued on into nearly every job imaginable from there—from label owner, to artist manager to label relations executive for a digital retailer. In short, she’s nearly done it all in the music industry. Now she’s added natural-foods chef and nutritional consultant to her résumé and hopes to connect all these dots into a scalable health and wellness program for young women and artists. She’s the owner of Simple Social Kitchen and Simple Social Graces Discos and is Senior Director of Label and Artist Relations at Follow Neuman on Twitter @simplesocial.

• LUKE RATHBORNE has only existed on this earth for 23 years, and has already found himself with a body load of work. His heavenly but haunting melodies and tales will leave you reawakened to a sound and intimacy that surpasses artists twice his age. Rathborne relocated to New York from the deep woods & shallow waters of Brunswick, Maine at the age of 18. He couch-surfed through the upper boroughs of the city before moving into the dark abandoned loft, of Charlie Pineapple Theater Company in Brooklyn. In 2007, his self-released debut album After Dark led to praise-worthy features in Interview Magazine, and NME.

• GREGORY JACKSON rocked many concert halls as touring bassist for Burning Spear a.k.a. Winston Rodney, in addition to performance and writing credits with the Brit-, Mercury-, and Grammy-winning artist Amy Winehouse. He has a Source Magazine award nomination for best remix, through his work with Dead Prez featuring Jay-Z. Originally from Yorktown Heights, New York, he was classically trained on the bass violin by Dr. Arthur Davis. Jackson toured and recorded with the Westchester, New York State, and Toronto Youth Symphonies. He earned his BA and MPA degrees from Lafayette College and Rutgers University. Jackson’s experiences include extensive world tours, major festivals, and broadcast appearances across cities in North and South America, Africa, Europe, Australia, and New Zealand. Jackson’s performance, recording, and writing credits include Erykah Badu, Amy Winehouse, Simply Red, Leela James, Joss Stone, Wild Cookie, Jeru, Midnite, David Banner, Dead Prez, and Snoop Dogg.

JENN PELLY, the event’s youngest panelist, is a New York-based writer, blogger, and DJ. A student at NYU, she hosts the “New Afternoon Show” on WNYU 89.1 FM, contributes to the Pitchfork site Altered Zones, and books DIY shows in Brooklyn and beyond. Her writing has been published online by theNew York Times, the Wall Street Journal, Rolling Stone, SPIN, and the Village Voice, and in print by Nylon, the Long Island Press, and more. Jenn and her twin sister, Liz, blog about music and DIY culture at Her most played track on iTunes is “One More Hour” by Sleater-Kinney.

Todd P.

• GRANT NEERINGS is the Chief Technology Officer of DIY Media and DIY Music, an all-in-one direct to consumer digital music e-commerce, distribution, and marketing platform for record labels, artists and digital distributors. With the tagline “Changing the Way Music Gets Sold,” DIY Music provides customizable, easy-to-build storefronts and sales tools as well as consulting services to help musicians grow their business.

Moderator: Evie Nagy is Managing Editor of She previously worked at Billboard for five years, where she was first an intern and then associate editor for the print magazine before becoming the editor of Billboard Pro, Billboard’s site for independent and developing musicians. With an interest in the developing sector of the music business, she started a series of artist-focused how-to’s for the magazine, which offered advice from industry leaders and innovative DIY musicians. A former university administrator and speechwriter, she has a master’s degree from NYU’s Cultural Reporting and Criticism program, and was secretly once in a girl group. She has written about music, comic books and culture for a variety of publications, and her writing was published in Best Music Writing 2010. She also co-wrote the afterword for a new anthology of rock writing by the late Ellen Willis, the first pop music critic for the New Yorker.

DIY Content Strategy

• MARY S. BUTLER is a Senior Content Strategist for Razorfish, one of the world’s largest interactive agencies. She is the content-strategy lead for consumer automotive site-content requirements and oversees a team of content strategists and content-strategy deliverables across project lifecycles. Butler collaborates with other discipline leads on social-media content strategy, consumer lifecycle strategy, user experience, and user research to create engaging consumer-focused experiences that surpass user expectations and align with business objectives. “While it is relatively easy to create a Twitter profile and a Facebook page, creating content that will engage your audience and achieve your business objectives is more difficult,” Butler says, discussing her thoughts about planning the panel. “Without the money to hire a content strategist, copy writer, and social media specialist, what should DIYers do?” In short, Butler will provide examples of ways that creative small businesses and freelancers can maximize their budgets with engaging content.

RYAN J. DAVIS writes and video-blogs about politics and entertainment for The Huffington Post, and is a political pundit on The Hill. By day, he works as the Social Media Director for Blue State Digital, a full-service digital agency that develops engagement campaigns for advocacy campaigns; clients include American Red Cross, HBO, NAACP, National Geographic, and Vogue.

• B., the creator of STFU, Parents, is a 29-year-old lady (though her mother questions this title) who lives in Brooklyn, with her boyfriend and their two cats Agnes and Duke. She spends her days writing, blogging, talking to her television and hovering over Twitter like a helicopter mom whose child just bit into an inorganic apple. She loves getting to know the STFUP community and is happy that her blog attracts intelligent, funny people who never write “FIRST!” in the comments section. She does not have kids, but hopes to one day.

Moderator: DIXIE LAITE, the Senior Editorial Director for MTV Networks’TeenNick, has been working in (and watching way too much) television for over 20 years. Laite has put the “broad” in broadcasting for a host of TV and Web brands, including PBS, Oxygen, Oprah, AMC, WE, the MacNeil/Lehrer NewsHour, and Nickelodeon’s digital channels for teens and preschoolers. She works with producers, marketers, and writers on branding, scripts, promo copy, and the occasional song. (Laite created, and wrote most of the songs for, popular animated hosts Moose A. Moose and Zee.) Laite also works as an editorial and social media marketing consultant.

Affinity Groups and Incubator Groups MC

Samara Kaufman is a nonprofit strategist, innovation junkie, idea generator, and change maker. She is currently the Business Process Improvement Manager at Girl Scouts of the USA. She has been working in the social sector for more than 12 years to help organizations like Big Brothers Big Sisters, Jumpstart, and the Girl Scouts grow, thrive, and innovate.



Click to view the Brooklyn DIYBA Conference media kit.

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