15 Minutes of Dame by Dixie Laite

15 Minutes of Dame is a column published every other Tuesday to help you create, develop and promote the living crap out of your personal brand.

Dixie Laite, the Senior Editorial Director for MTV Networks’ TeenNick, has been working in (and watching way too much) television for over 20 years.

Laite, a member of the DIY Business Association Board of Advisers, has put the “broad” in broadcasting for a host of TV and Web brands, including PBS, Oxygen, Oprah, AMC, WE, the MacNeil/Lehrer NewsHour and Nickelodeon’s digital channels for teens and preschoolers.

She works with producers, marketers and writers on branding, scripts, promo copy and the occasional song. (Laite created, and wrote most of the songs for, popular animated hosts Moose A. Moose and Zee.) In addition to her television work, Laite has also been (among other things) an elementary school teacher, an advice columnist, a Web Evangelist (sounds quaint now, huh?) and a freelance writer for various TV networks, Web sites, newspapers and magazines.

Laite is also a recognized authority on retro femorabilia and is often the go-to girl for vintage vixenry. She’s written articles on classic cinema, retro style, old-school sex appeal and new-school relationships. She’s been profiled in New York Magazine, the New York PostAtomic, Bust and Apartment Therapy. Passionate about the personal and social benefits to living life with a “broad perspective,” Laite blogs at The Lost Art of Being a Dame, but mostly she spends her time flea marketing and hanging out with her dogs, parrots and husband. Laite also works as an editorial and social media marketing consultant, and is known to eat more pancakes than is humanly possible. (She’s no slouch in the pie department either.)

@DameStyle | dixie@dixielaite.com

15 Minutes of Dame Archive

February 26, 2013



Finding your target audience: A dozen people can help you succeed



February 11, 2013


The C-word: Curation (plus more C-words along the way)


January 30, 2013

I’ll Tumblr for ya: Social media marketing made easy (well, sorta)

January 15, 2013


What Dr. Waffles and Butch can teach us about marketing and branding


December 18, 2012

Finding my family: Why I love Facebook

December 5, 2012

Out of the closet: How one enterprising entrepreneur uses social media to attract customers

November 21, 2012

The like me! They really like me! Now what? How to Market Your Business on Facebook

November 7, 2012

The secret to life. Really.

October 17, 2012

So you want to create a viral video (you and about 10 million other people)

October 9, 2012

BTW, What is a brand?

June 20, 2012

Don’t be so pitchy: Sure, elevator pitches are fine—for elevators

June 6, 2012

A woman’s right to shoes: How my birthday cleared out my closet…and other thinkerly tips for putting your best foot forward at any age

May 23, 2012

You’re insecure? Big whoop. What to do when low self-esteem gets in the way of your personal success.

April 25, 2012

Sure you rock, but how will you rock their world?

April 6, 2012

Are you a talented self-starter who needs a kick in the brand? Dixie to the rescue.

March 21, 2012

Go brand yourself: The 20/10/4 Personal Brand Words Exercise

March 7, 2012

Who the hell are you?

Getting to the core of your personal brand


2 Responses to “15 Minutes of Dame by Dixie Laite”

  1. Amy Cuevas Schroeder September 21, 2012 at 3:57 pm #

    Want to read more about Dixie Laite, the author of “15 Minutes of Dame”? Read about here here: “Meet Dixie Laite: The grande dame of vintage style”

Trackbacks and Pingbacks

  1. Physician, brand thyself: The 20/10/4 Personal Brand Words Exercise | DIY Business Association - March 21, 2012

    [...] is the second episode of “15 Minutes of Dame,” a column to help you create, develop and promote the living crap out of your own personal [...]

Leave a Reply