15 Minutes of Dame is a column published every other Tuesday to help you create, develop and promote the living crap out of your personal brand.
Dixie Laite, the Senior Editorial Director for MTV Networks’ TeenNick, has been working in (and watching way too much) television for over 20 years.
Laite, a member of the DIY Business Association Board of Advisers, has put the “broad” in broadcasting for a host of TV and Web brands, including PBS, Oxygen, Oprah, AMC, WE, the MacNeil/Lehrer NewsHour and Nickelodeon’s digital channels for teens and preschoolers.
She works with producers, marketers and writers on branding, scripts, promo copy and the occasional song. (Laite created, and wrote most of the songs for, popular animated hosts Moose A. Moose and Zee.) In addition to her television work, Laite has also been (among other things) an elementary school teacher, an advice columnist, a Web Evangelist (sounds quaint now, huh?) and a freelance writer for various TV networks, Web sites, newspapers and magazines.
Laite is also a recognized authority on retro femorabilia and is often the go-to girl for vintage vixenry. She’s written articles on classic cinema, retro style, old-school sex appeal and new-school relationships. She’s been profiled in New York Magazine, the New York Post, Atomic, Bust and Apartment Therapy. Passionate about the personal and social benefits to living life with a “broad perspective,” Laite blogs at The Lost Art of Being a Dame, but mostly she spends her time flea marketing and hanging out with her dogs, parrots and husband. Laite also works as an editorial and social media marketing consultant, and is known to eat more pancakes than is humanly possible. (She’s no slouch in the pie department either.)
15 Minutes of Dame Archive
February 26, 2013
Finding your target audience: A dozen people can help you succeed
February 11, 2013
The C-word: Curation (plus more C-words along the way)
January 30, 2013
January 15, 2013
What Dr. Waffles and Butch can teach us about marketing and branding
December 18, 2012
December 5, 2012
November 21, 2012
November 7, 2012
October 17, 2012
October 9, 2012
June 20, 2012
June 6, 2012
A woman’s right to shoes: How my birthday cleared out my closet…and other thinkerly tips for putting your best foot forward at any age
May 23, 2012
You’re insecure? Big whoop. What to do when low self-esteem gets in the way of your personal success.
April 25, 2012
April 6, 2012
March 21, 2012
March 7, 2012